Pre-Suasion: A Revolutionary Way to Influence

Pre-Suasion: A Revolutionary Way to Influence and Persuade

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The acclaimed New York Times and Wall Street Journal bestseller from Robert Cialdini—“the foremost expert on effective persuasion” (Harvard Business Review)—explains how it’s not necessarily the message itself that changes minds, but the key moment before you deliver that message.

What separates effective communicators from truly successful persuaders? With the same rigorous scientific research and accessibility that made his Influence an iconic bestseller, Robert Cialdini explains how to prepare people to be receptive to a message before they experience it. Optimal persuasion is achieved only through optimal pre-suasion. In other words, to change “minds” a pre-suader must also change “states of mind.”

Named a “Best Business Books of 2016” by the Financial Times, and “compelling” by The Wall Street Journal, Cialdini’s Pre-Suasion draws on his extensive experience as the most cited social psychologist of our time and explains the techniques a person should implement to become a master persuader. Altering a listener’s attitudes, beliefs, or experiences isn’t necessary, says Cialdini—all that’s required is for a communicator to redirect the audience’s focus of attention before a relevant action.

From studies on advertising imagery to treating opiate addiction, from the annual letters of Berkshire Hathaway to the annals of history, Cialdini outlines the specific techniques you can use on online marketing campaigns and even effective wartime propaganda. He illustrates how the artful diversion of attention leads to successful pre-suasion and gets your targeted audience primed and ready to say, “Yes.” His book is “an essential tool for anyone serious about science based business strategies…and is destined to be an instant classic. It belongs on the shelf of anyone in business, from the CEO to the newest salesperson” (Forbes).

About the Author

Robert Cialdini is recognized worldwide for his inspired field research on the psychology of influence. He is a New York Times bestselling author. His books, including Influence, have sold more than three million copies in thirty-three languages. Dr. Cialdini is Regents’ Professor Emeritus of Psychology and Marketing at Arizona State University and the president and CEO of Influence at Work, an international company that provides keynotes and influence training on how to use the lessons in Dr. Cialdini’s books ethically and effectively.

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Drop The Rock Removing Character Defects

Drop the Rock Removing Character Defects
Drop The Rock Removing Character Defects

Drop the Rock: Removing Character Defects – Steps Six and Seven

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Resentment. Fear. Self-Pity. Intolerance. Anger. As Bill P. explains, these are the “rocks” that can sink recovery–or at the least, block further progress. Based on the principles behind Steps Six and Seven, Drop the Rock combines personal stories, practical advice, and powerful insights to help readers move forward in recovery. The second edition features additional stories and a reference section.

I am a grateful 12-stepping person. I recognized my need for coaching as I’ve floundered a bit even with sponsor help. I Googled “6th step” and this was a found treasure. It is good for me as I’ve been in a program for three years now and able to more honestly take action to heal. I read one review that suggests this book could be a bit too much for a newer 12-stepping person… This may be so. For me I had to come to know myself enough to see I needed such a tool…

And what this book does is provoke a deeper self-awareness. Am I still under the weight of ‘rocks’ that I cling too and which limit my reaching a new platform of peace in my life? Have I been willing to do my part in changing what I can? Do I expect my HP to do it ALL for me…like remove a limiting habit…yet I embrace it so darn fervently? Can I logically expect my HP to override my will? I need to do my part… And thus goes the 12-stepped baseD discussion of changing myself… Of the classic “3-A’s” of awareness, acceptance and action.

I credit this book as a vehicle that is helping me motivate myself to drop the rocks and to BE WILLING to have my HP remove the layers of gnarly sediment that has hidden the buoyant soul…I am suggesting a buyer consider buying too “Fearless Relationships” by Karen Casey as this book motivates and challenges me to think differently and be willing to act-as-if….but Casey’s book provides a more ‘how-to-do-it’…and reading them combined ( and rereading) has been good.
Enjoy and grow.

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Straight Line Selling: Master the Art of Persuasion

Way of the Wolf Straight Line Selling
Way of the Wolf: Straight Line Selling

Way of the Wolf: Straight Line Selling: Master the Art of Persuasion, Influence, and Success 

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Straight Line Selling: Master the Art of Persuasion

Jordan Belfort – immortalized by Leonardo DiCaprio in the hit movie The Wolf of Wall Street – reveals the step-by-step sales and persuasion system proven to turn anyone into a sales-closing, money-earning rock star.

For the first time ever, Jordan Belfort opens his playbook and gives listeners access to his exclusive step-by-step system – the same system he used to create massive wealth for himself, his clients, and his sales teams. Until now, this revolutionary program was available only through Jordan’s $1,997 online training. Now, in Way of the Wolf, Belfort is ready to unleash the power of persuasion to a whole new generation of listeners, revealing how anyone can bounce back from devastating setbacks, master the art of persuasion, and build wealth. Every technique, every strategy, and every tip has been tested and proven to work in real-life situations.

Straight Line Selling: Master the Art of Persuasion

Way of the Wolf cracks the code on how to persuade anyone to do anything and coaches listeners, regardless of age, education, or skill level, to be a master sales person, negotiator, closer, entrepreneur, or speaker.

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Best sales book of all time. I work on the strip in Las Vegas selling club crawls. To put this job in perspective, the average sales rep makes about $500-$1500 a week with the all time record $3800 in a week. I was already doing well at an average of $2,000 a week. After applying the principles in the book along with adding value to my pitch, my average sales went up to $5,000 per week and I set the all time record of $8,010 in one week. My average week is better than any other club crawl sales rep in Vegas has done ever and it’s still getting better. It takes longer than 90 days to get this stuff down, but the Straight Line works. Buy the book, you won’t be disappointed.

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